Ukusukela oko kusekwe ngo-2008, inkampani ye-mayodd ihluthwe ngumgaqo "wokubuyela kwindalo kunye nokulunga kweenkuni; kulungile kwimveliso, isiseko senkolelo. Ngamandla omeleleyo emveliso, iMveliso egqibeleleyo kunye neMigaqo yeNkonzo eQhelekileyo ukukhokela iingcango ze-Chinese kunye neefestile, kumaqela abathengi kunye nentengiso yotyalo mali yokumisa imeko yeBidnMark yeBignMark. Olona tshintsho lwabathengi kunye nenkxaso yabalingane bezamashishini, kwi-China lesithathu eTshayina, inkampani ye-adwody yanyulwa njenge "2018-2019 ziphezulu ze-rander".